When mailing information to interested candidates, include an overview of the practice’s specialty, geographic location, history, ancillary services, backgrounds of the current physicians, types of equipment used, support for continuing medical education, and all issues that apply to the clinical aspects of your practice.

You might also comment on practice dynamics, if you think yours stand out. Mention the things that make your practice special. You should include information about local real estate, sports teams, recreational and cultural opportunities, and schools.  If you know the recruit is a golf buff, for example, send some golf brochures along with a personalized note. Put together a packet for the family, if applicable — perhaps about the community, the economy, after-school activities. If you know what line of work the spouse is in, provide a list of job opportunities, or at least relevant companies, in the area. This will make a significant impression because it’s so rarely done.