In order to hold an interest in the speaker the audience must be motivated by the belief that the information presented will be highly beneficial to them.

For example, a hardware salesperson might motivate this audience by saying  “The system I am describing will save you $100,000 over the next three years.”  Who in the hardware business wouldn’t be interested in saving $100,000 a year!   The motivation statement you make must illustrate the benefits, establish rapport, and reflect the desired results from the objective statement. Have a “you” statement to keep focused on the audience. Decide on the main points you will cover and tell audience what they are using a visual aid. Be brief. Use transition statements to introduce the main points.  Recap your points before closing and tie your closing into your intro attention grabber to frame your show.